2018 might best be summarized by one word when it comes to the American political landscape = noise. There is never a shortage of content, conjecture nor opinion while reading a paper or on Twitter.
Being heard is so close to being loved that for the average person, they are almost indistinguishable.”
― David W. Augsburger, Caring Enough to Hear and Be Heard
In an age with insular celebreiteis and unreachable politicians, it’s good electoral sense to be reachable. This means more than having your office and campaign phone numbers publically available, but actually responding when they reach out to you. Ask yourself...
+Do your email campaigns open feedback from voters?
+Do voters know your contact info?
+Do your social profiles have actual engagement?
+Is your staff set up to engage voters?
If you are not yet set up to respond positively to these questions, you might not be set up to win long-term in a competitive district and evolving national landscape.